How Ocado Markets to a Segment of One

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Ocado's Customer Journey

A step by step analysis of Ocado's one-to-one personalised marketing from an online search through to personalised web content, email and mobile marketing along a 13 week customer journey.  The guide is illustrated with real life visual examples of each stage of the journey.  It concludes with a summary of the enablers for this type of campaign for companies of any size.

For marketers who want to learn from the approaches of a major brand when creating a personalised marketing approach for their own prospects and customers.