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Ocado's Customer Journey
A step by step analysis of Ocado's one-to-one personalised marketing from an online search through to personalised web content, email and mobile marketing along a 13 week customer journey. The guide is illustrated with real life visual examples of each stage of the journey. It concludes with a summary of the enablers for this type of campaign for companies of any size.
For marketers who want to learn from the approaches of a major brand when creating a personalised marketing approach for their own prospects and customers.