Marketing automation allows you to automate some or all of your online communications. Email marketing communications are triggered by the online interactions of your contacts with your website, forms and landing pages.
Commsbox integrates email marketing tools with your content marketing, list management and CRM. Detailed analytics show you every link clicked and every page visited by your contacts. The key benefits are
Using Commsbox Story Boards you can take your contacts on a personalised customer journey based on the actions they take on your email or on your website.
The more you know about your contacts the more specific and tailored your communictions become, deepening the relationship. And because it’s automated it can all happen whilst you sleep – or get on with other important business.
A typical marketing automation campaign starts with a digital marketing activity, for example a social media post, display advertising or search engine marketing that leads a prospect to a landing page. The visitor is then taken on an automated journey. An example is given in the diagram below.
Create an individual customer journey in response to their specific interests and needs.