CommsBox Version 7 Released

After a lot of hard work we've now released version 7 of the CommsBox Integrated Marketing Communications system.

This major release further builds on CommsBox automation strengths.

Central to this release is a 'story board' engine coupled with a rich form builder for data collection. The story board is an innovative take on the need to personalise and schedule activities to each member of your target audience. Going beyond simple time based email scheduling a story board allows each of your contacts to follow a personal 'customised' story. your contacts start their journey at any time, triggered by a wide range of actions. The story can then adapt to that contact based on the actions they take.

Stories can be driven by many actions:

  • You adding a new contact to the CRM system
  • A potential customer clicking on a link in a marketing email
  • A visitor to your site completing an on-line form
  • A contact not returning to your web-site or not clicking any links in one of your [read on]

What is an accessible web-site?

An accessible web-site can be used by anyone regardless of their ability. In reality it's almost impossible to cater for everyone, however large groups of people exist with common difficulties and for whom common technical solutions are available. Individuals with a visual impairment should be able to make use of a 'screen readers', a technology that literally reads a page and converts it's content to speech. For those that find the use of a mouse difficult, navigation will be possible via keyboard (or equivalent) short cuts.

Why is this such a big issue? Shouldn't technology 'just do that'?

Arguably - yes. In practice though the web was built by people with good eyesight, with good hand-eye coordination, good colour vision and who had a specific task in mind - communicating with their colleagues. From that starting point, like so many successful ideas, the technology simply evolved. It was never intended to be the global communications tool it has become.

By the time the issue of [read on]

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    About Us

    CommsBox was designed by YellowHawk Ltd in response to the needs of some rather large corporate and government clients. But then we realised we had something that small and medium sizes businesses could also use to fuel their growth.

    It's really important that you know, like and trust the businesses you deal with. So we promise that you can always get to know us, and hopefully grow to like and trust us. We have an open door policy at our offices, and you can drop by any time (just drop us a line first – so we can get the kettle on!).

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