Last month I was invited onto Star Radio's Marketing Review programme with Cambridge Marketing Colleges to talk about Marketing Automation. We did get a little side tracked so in this podcast we're discussing responsive web sites, why they are important and why it's critical for marketers to consider their organisation's web site as the critical key stone in their marketing tool set. We'll be appearing again in the new year with the rest of the interview where we'll get back to the original subject!
We can of course provide much more to marketers than a responsive website, however there is little point driving traffic to your website if half your visitors then have a bad experience!
For those of you that have read my previous articles you'll know I've been a little frustrated at times when companies contact us to discuss digital marketing only to discover they've just "done their new website".
There's nothing wrong of course with choosing the best graphic [read on]
At CommsBox, Friday is playday, whenever we can get away with it. So last Friday we set ourselves the challenge of giving an old non-responsive website an overnight facelift. Like all good stories, let's start at the end and work our way back. This is the result of "Playday Friday" - how the Radical Thinking web site was given a responsive makeover in 24 hours.
The design of the Radical Thinking website hasn't been touched in over 5 years and was looking terribly tired and, more importantly, wasn't responsive. It's a common problem, we are all so busy running our businesses and looking after our clients that our own web sites can get a little neglected. Many companies are finding the same. Their websites were designed at a time when pretty much everyone viewed a website on a fixed screen - either a laptop or a PC.
The advent of greater smartphone and tablet usage brought about the responsive design era. If you're not familiar with the term, responsive design simply means that your [read on]