Top 5 Digital Marketing Trends for 2015

For those who missed our Smart Digital Marketing for Growth Seminar, here is an extract from the Keynote talk on the Top 5 Digital Marketing Trends 

A lovely lady called Joan was 104 last month.  The year this lady was born saw the first official airmail flight. On February 18th 1911 Henri Pequet carried 6,500 letters a distance of 13km from Allahabad, India to Naini, India.  The letters bore an official frank "First Aerial Post, U.P. Exhibition, Allahabad. 1911". The aircraft used was a Humber-Sommer biplane, and it made the journey in thirteen minutes.  Wizz forward to 2015 and Joan’s birthday post on Facebook is shared 2 and a half million times in just 3 days, not 13 km in 13 minutes but around the globe instantaneously.  It’s actually quite hard to wrap our minds around the scale of changes that have taken place in a century, from 6,500 letters on one flight, to 50 years’ worth of Youtube video content being uploaded every day.

The [read on]

Smart Digital Marketing for Growth

Announcing our Free Half Day Seminar in association with Beanstalk Marketing, Smart Digital Marketing for Growth, Welwyn Garden City, 15th October.

Buyers are changing their behaviour, are you? Commsbox has teamed up with leading integrated marketing agency Beanstalk Marketing for this half day event where we'll be talking about how business can respond to these changes.

Super-fast internet connection, smartphone ownership, easily accessible content are all enabling the consumer to take the buying process into their own hands.  Whereas once you could rely on push marketing via TV, radio and press, you need to ensure that it's your brand that is most easily found on your consumer's next Google search, and that you capture and nurture those leads.  

Smart digital marketers now need to focus on five things:

  • being in the right place at the right time when the consumers' search begins
  • having relevant information available to help consumers in the buying [read on]

CommsBox at the 9th Cambridge Digital Marketing Conference 9th July 2015

imperial war museum duxfordWe're looking forward to speaking with digital marketers about marketing automation at the Chartered Institute of Marketing 9th Cambridge Digital Marketing Conference.  The conference takes place at the fascinating Imperial War Museum at Duxford on Thursday 9th July.

The line-up this year has an impressive mix of must-see digital marketing experts from industry and professional bodies.  We are particularly looking forward to hearing Dave Chaffey's talk on B2B and B2C content marketing tools and techniques, and the Internet Advertising Bureau's Tim Elkington on the State of the (Digital) Nation.

Hightlights of the programme include

  • Industry Overview: State of the (Digital) Nation, Tim Elkington, Internet Advertising Bureau (IAB)
  • What's new in Search, Ann Stanley, Annicca Digital
  • Search (Re)invented, James Murray, UK Search Advertising Lead, Microsoft
  • How AVG married marketing segmentation, Rob Welsby, Further Group
  • SEO for International Business Success, Jack [read on]

Driving Small Business Growth - CIM Conference 22nd May

The Chartered Institute of Marketing have announced the line-up of speakers for their Small Business Marketing Conference on 22nd May. We're excited to be exhibiting at event and speaking to SMEs about how marketing automation can help grow their businesses online.

Last year Professor Malcolm McDonald gave a highly motivating speech, so it's great to see him on the agenda again.  Also of great interest will be the results of the CIM's small business survey, along with speakers on how to build a successful SME, exporting and social media.  The conference takes place at the University of Hertfordshire in Hatfield.  It's a great venue, and the food is usually pretty good too!

Speakers and programme:

09:30 Kelvin Golding Welcome
09:40 Professor Nigel Caulkin Professor Nigel Culkin, President of the Institute for Small Business and Entrepreneurship
10:10 Darrin C Lewis Growth initiatives and funding
10:25 Russ Nathan Serial Entrepreneur How to build a [read on]

Commsbox at CIM Small Business Marketing Conference 22nd May 2015

We're really pleased to announce that Commsbox will be at the Chartered Institute of Marketing Small Business Marketing Conference on 22nd May, taking place at the University of Hertfordshire. 

There will be an impressive list of expert speakers who specialise in SME marketing and will be guiding the audience on how to drive business growth.

At last year's event we were most impressed by Professor Malcolm McDonald, the marketing planning guru.  So it's great news that he is a keynote speaker again this year.  Speakers will be talking on topics including business development, digital marketing and exporting.  And there will be a chance to talk with marketing and business experts that will be exhibiting, including Commsbox. 

Of course it's a great place to network and meet up with peers over coffee and lunch which are included.  Being on a Friday it's a great time to do business and come away with some food for thought on how to move your marketing [read on]

    Why use an 'integrated' marketing platform?

    An integrated marketing platform eases data flows and facilitates new ways of looking at, analyising and acting on critical business information.

    Responsive Websites Explained, Marketing Review interview with Peter Wilson

    Peter Wilson discusses Responsive Web Design on Star Radio's Marketing Review programme and why it's a necessary requirement for effective marketing automation.

    Enhancing Customer Lifetime Value through Automation

    Customer Lifetime Value (CLV) predicts the nett profit attributable to each contact. See how Marketing automation can increase CLV through planned campaigns.

    5 Steps to Convert Email Subscribers into Customers

    A replay of the Commsbox and Brainstorm Digital webinar onthe 5 key Stages to convertemail subscribers into customers. Watch the webinar

    Qualifying contacts through Lead Scoring

    A robust lead scoring strategy can improve your sales process, delivering marketing qualified leads to your sales team

    Smart Digital Marketing for Growth

    Buyers are changing their behaviour, are you? Free half day seminar Grow your Business with Smart Digital Marketing, 15th October, Welwyn Garden City

    How to give your website a responsive makeover in 24 hours

    Upgrade a tired, old fashioned, dated web site into a fully responsive, refreshed design... in a day? Challenge accepted!

    Building a new web site? Why beauty is only skin deep!

    A web site should be a key element of any digital marketing strategy. Understand how the right technology can support your marketing activities.

    CommsBox at the 9th Cambridge Digital Marketing Conference 9th July 2015

    Commsbox will be speaking with digital marketers about marketing automation at the CIM 9th Cambridge Digital Marketing Conference at Duxford, 9th July

    Key Learnings from Malcolm McDonald's Address to the CIM Small Business Conference 22nd May 2015

    How to develop a strategy to grow sales and profits. A look at Prof. Malcom McDonald's talk from the CIM Small Business Marketing Conference - 22nd May 2015.

    What is Marketing Automation and What Are The Benefits?

    Marketing automation is any software package or web development that allows an organisation to automate some or all of its online communications.  

    Driving Small Business Growth - CIM Conference 22nd May

    The Chartered Institute of Marketing announce speakers for their East of England Small Business Marketing Conference 22nd May. Commsbox are exhibiting at event.

    Small Business Marketing Automation Trends Software Advice Research

    In our series on marketing automation for small businesses we report on recent research by Software Advice which showing trends digital marketing trends in SMEs

    Is Marketing Automation Relevant to SMEs in the UK?

    In preparation for the CIM Small Business Marketing Conference on 22nd May, Commbox presents marketing personas for SMEs using marketing automation.

    How Has Mobilegeddon Hit Your Website Traffic?

    From 21st April, Google has expanded it's use of mobile friendliness as a ranking signal. Commsbox looks at how you can see if you are affected.

    Commsbox at CIM Small Business Marketing Conference 22nd May 2015

    Commsbox is at the Chartered Institute of Marketing Small Business Marketing Conference, 22nd May, University of Hertfordshire. 

    Step by Step Inbound Marketing Success

    A well planned and executed inbound digital marketing strategy will help you engage your target audience. Here we take a look at how to get there!

    How Ocado Markets to a Segment of One

    A study by Teradata shows 90% of marketers want to embrace one-to-one personalisation. Here we analyse Ocado's ongoing, automated customer engagement process

    What's New in CommsBox Version 8?

    CommsBox Version 8 introduces enriched customer journey tracking, CMS support for responsive sites, enhanced email marketing tools and much more.

    About Us

    CommsBox was designed by YellowHawk Ltd in response to the needs of some rather large corporate and government clients. But then we realised we had something that small and medium sizes businesses could also use to fuel their growth.

    It's really important that you know, like and trust the businesses you deal with. So we promise that you can always get to know us, and hopefully grow to like and trust us. We have an open door policy at our offices, and you can drop by any time (just drop us a line first – so we can get the kettle on!).

    Want to know more?

    Contact Us

    © YellowHawk Ltd 2017