A lovely lady called Joan was 104 last month. The year this lady was born saw the first official airmail flight. On February 18th 1911 Henri Pequet carried 6,500 letters a distance of 13km from Allahabad, India to Naini, India. The letters bore an official frank "First Aerial Post, U.P. Exhibition, Allahabad. 1911". The aircraft used was a Humber-Sommer biplane, and it made the journey in thirteen minutes. Wizz forward to 2015 and Joan’s birthday post on Facebook is shared 2 and a half million times in just 3 days, not 13 km in 13 minutes but around the globe instantaneously. It’s actually quite hard to wrap our minds around the scale of changes that have taken place in a century, from 6,500 letters on one flight, to 50 years’ worth of Youtube video content being uploaded every day.
The [read on]
Announcing our Free Half Day Seminar in association with Beanstalk Marketing, Smart Digital Marketing for Growth, Welwyn Garden City, 15th October.
Buyers are changing their behaviour, are you? Commsbox has teamed up with leading integrated marketing agency Beanstalk Marketing for this half day event where we'll be talking about how business can respond to these changes.
Super-fast internet connection, smartphone ownership, easily accessible content are all enabling the consumer to take the buying process into their own hands. Whereas once you could rely on push marketing via TV, radio and press, you need to ensure that it's your brand that is most easily found on your consumer's next Google search, and that you capture and nurture those leads.
Smart digital marketers now need to focus on five things:
We're looking forward to speaking with digital marketers about marketing automation at the Chartered Institute of Marketing 9th Cambridge Digital Marketing Conference. The conference takes place at the fascinating Imperial War Museum at Duxford on Thursday 9th July.
The line-up this year has an impressive mix of must-see digital marketing experts from industry and professional bodies. We are particularly looking forward to hearing Dave Chaffey's talk on B2B and B2C content marketing tools and techniques, and the Internet Advertising Bureau's Tim Elkington on the State of the (Digital) Nation.
Hightlights of the programme include
The Chartered Institute of Marketing have announced the line-up of speakers for their Small Business Marketing Conference on 22nd May. We're excited to be exhibiting at event and speaking to SMEs about how marketing automation can help grow their businesses online.
Last year Professor Malcolm McDonald gave a highly motivating speech, so it's great to see him on the agenda again. Also of great interest will be the results of the CIM's small business survey, along with speakers on how to build a successful SME, exporting and social media. The conference takes place at the University of Hertfordshire in Hatfield. It's a great venue, and the food is usually pretty good too!
Speakers and programme:
09:30 Kelvin Golding Welcome
09:40 Professor Nigel Caulkin Professor Nigel Culkin, President of the Institute for Small Business and Entrepreneurship
10:10 Darrin C Lewis Growth initiatives and funding
10:25 Russ Nathan Serial Entrepreneur How to build a [read on]
We're really pleased to announce that Commsbox will be at the Chartered Institute of Marketing Small Business Marketing Conference on 22nd May, taking place at the University of Hertfordshire.
There will be an impressive list of expert speakers who specialise in SME marketing and will be guiding the audience on how to drive business growth.
At last year's event we were most impressed by Professor Malcolm McDonald, the marketing planning guru. So it's great news that he is a keynote speaker again this year. Speakers will be talking on topics including business development, digital marketing and exporting. And there will be a chance to talk with marketing and business experts that will be exhibiting, including Commsbox.
Of course it's a great place to network and meet up with peers over coffee and lunch which are included. Being on a Friday it's a great time to do business and come away with some food for thought on how to move your marketing [read on]