Making the Case for Marketing Automation

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Marketing Automation is the key to the collection of customer insights and delivery of relevant and effective marketing messages.  

The guide will be of benefit to marketers who want to persuade their organisations of the benefits of implementing marketing automation.  It also takes a look at some of the barriers to adoption within organisations and how to overcome them.  It will be equally useful to agencies who want to persuade clients of the benefits of adopting a marketing automation approach.

In this easy to follow plan you will be guided through six steps for making your business case for marketing automation, from identifying the benefits through to persuading the key decision makers.