Responsive Websites Explained, Marketing Review interview with Peter Wilson

Last month I was invited onto Star Radio's Marketing Review programme with Cambridge Marketing Colleges to talk about Marketing Automation. We did get a little side tracked so in this podcast we're discussing responsive web sites, why they are important and why it's critical for marketers to consider their organisation's web site as the critical key stone in their marketing tool set. We'll be appearing again in the new year with the rest of the interview where we'll get back to the original subject!

Responsive Website

We can of course provide much more to marketers than a responsive website, however there is little point driving traffic to your website if half your visitors then have a bad experience!

For those of you that have read my previous articles you'll know I've been a little frustrated at times when companies contact us to discuss digital marketing only to discover they've just "done their new website".

There's nothing wrong of course with choosing the best graphic [read on]

How to give your website a responsive makeover in 24 hours

At CommsBox, Friday is playday, whenever we can get away with it. So last Friday we set ourselves the challenge of giving an old non-responsive website an overnight facelift. Like all good stories, let's start at the end and work our way back. This is the result of "Playday Friday" - how the Radical Thinking web site was given a responsive makeover in 24 hours.

The new Radical Thinking website

The design of the Radical Thinking website hasn't been touched in over 5 years and was looking terribly tired and, more importantly, wasn't responsive. It's a common problem, we are all so busy running our businesses and looking after our clients that our own web sites can get a little neglected. Many companies are finding the same. Their websites were designed at a time when pretty much everyone viewed a website on a fixed screen - either a laptop or a PC.

The advent of greater smartphone and tablet usage brought about the responsive design era. If you're not familiar with the term, responsive design simply means that your [read on]

    Why use an 'integrated' marketing platform?

    An integrated marketing platform eases data flows and facilitates new ways of looking at, analyising and acting on critical business information.

    Enhancing Customer Lifetime Value through Automation

    Customer Lifetime Value (CLV) predicts the nett profit attributable to each contact. See how Marketing automation can increase CLV through planned campaigns.

    Top 5 Digital Marketing Trends for 2015

    Extract from the Keynote talk by Caroline Wright on the Top 5 Digital Marketing Trends for 2015 at the Smart Digital Marketing for Growth Seminar October 2015

    5 Steps to Convert Email Subscribers into Customers

    A replay of the Commsbox and Brainstorm Digital webinar onthe 5 key Stages to convertemail subscribers into customers. Watch the webinar

    Qualifying contacts through Lead Scoring

    A robust lead scoring strategy can improve your sales process, delivering marketing qualified leads to your sales team

    Smart Digital Marketing for Growth

    Buyers are changing their behaviour, are you? Free half day seminar Grow your Business with Smart Digital Marketing, 15th October, Welwyn Garden City

    How to give your website a responsive makeover in 24 hours

    Upgrade a tired, old fashioned, dated web site into a fully responsive, refreshed design... in a day? Challenge accepted!

    Building a new web site? Why beauty is only skin deep!

    A web site should be a key element of any digital marketing strategy. Understand how the right technology can support your marketing activities.

    CommsBox at the 9th Cambridge Digital Marketing Conference 9th July 2015

    Commsbox will be speaking with digital marketers about marketing automation at the CIM 9th Cambridge Digital Marketing Conference at Duxford, 9th July

    Key Learnings from Malcolm McDonald's Address to the CIM Small Business Conference 22nd May 2015

    How to develop a strategy to grow sales and profits. A look at Prof. Malcom McDonald's talk from the CIM Small Business Marketing Conference - 22nd May 2015.

    What is Marketing Automation and What Are The Benefits?

    Marketing automation is any software package or web development that allows an organisation to automate some or all of its online communications.  

    Driving Small Business Growth - CIM Conference 22nd May

    The Chartered Institute of Marketing announce speakers for their East of England Small Business Marketing Conference 22nd May. Commsbox are exhibiting at event.

    Small Business Marketing Automation Trends Software Advice Research

    In our series on marketing automation for small businesses we report on recent research by Software Advice which showing trends digital marketing trends in SMEs

    Is Marketing Automation Relevant to SMEs in the UK?

    In preparation for the CIM Small Business Marketing Conference on 22nd May, Commbox presents marketing personas for SMEs using marketing automation.

    How Has Mobilegeddon Hit Your Website Traffic?

    From 21st April, Google has expanded it's use of mobile friendliness as a ranking signal. Commsbox looks at how you can see if you are affected.

    Commsbox at CIM Small Business Marketing Conference 22nd May 2015

    Commsbox is at the Chartered Institute of Marketing Small Business Marketing Conference, 22nd May, University of Hertfordshire. 

    Step by Step Inbound Marketing Success

    A well planned and executed inbound digital marketing strategy will help you engage your target audience. Here we take a look at how to get there!

    How Ocado Markets to a Segment of One

    A study by Teradata shows 90% of marketers want to embrace one-to-one personalisation. Here we analyse Ocado's ongoing, automated customer engagement process

    What's New in CommsBox Version 8?

    CommsBox Version 8 introduces enriched customer journey tracking, CMS support for responsive sites, enhanced email marketing tools and much more.

    About Us

    CommsBox was designed by YellowHawk Ltd in response to the needs of some rather large corporate and government clients. But then we realised we had something that small and medium sizes businesses could also use to fuel their growth.

    It's really important that you know, like and trust the businesses you deal with. So we promise that you can always get to know us, and hopefully grow to like and trust us. We have an open door policy at our offices, and you can drop by any time (just drop us a line first – so we can get the kettle on!).

    Want to know more?

    Contact Us

    © YellowHawk Ltd 2023