5 Steps to Convert Email Subscribers into Customers

For those of you who could not make the Webinar in conjunction with Brainstorm Digital last month, here is the full version for you to view.

Many people assumed after social media became all the rage that email was dead – but that just hasn’t been the case. On the contrary, email has proven to be not only resilient, but a very, very efficient way of communicating with leads, and actually turning them into customers.  In a SmartInsights survey of 7,000 marketers late last year, email was rated far and away the most effective platform, followed by SEO, Adwords, and then social media.

The problem for many businesses, is that they simply don’t know how to take advantage of this enormous asset – their database of potential customers.

In this webinar we talk about the dual roles of personalisation and automation.  Many companies are used to sending mass emails to their whole database, without recognising the differences between individual contacts.  That's never going to be the most effective way to generate business over email, because people won't be receiving the most relevant emails to them.  So ideally we want to find a way to make those emails as relevant and personal as possible.  The problem is, how do you do that without it being a msassive time-drain on your company. 

Luckily, with the technology we have at our fingertips today, it is possible to both take a personal approach and automate at the same time. In fact, automation – which sounds so mechanical and impersonal – is actually the key to making sure that your email marketing is personal.

You can make sure your contacts are receiving relevant messages at the right time, but you don’t have to be spending vast amounts of time making that happen.

With marketing automation, you can segment your lists and treat those segments differently, perhaps even down to the individual customer. Automation means that you can set up your email sequences so that when a customer or prospect takes a certain action, such as opening an email, or visiting a web page, that will trigger the next marketing message, which is specifically relevant to them.

Outlined in this webinar are key 5 Steps to converting your email leads into ongoing customers:

Step 1 Introduce yourself over a sequence of emails.  Help people to feel comforable and actually want to receive your emails.

Step 2 Segment your subscribers - divide them up and send them different emails, so that they get a personalised experience.

Step 3 Help those who buy from you want to buy more

Step 4 Create Relationships

Step 5 Nurture your contacts in the long term. 

Caroline WrightCaroline is Marketing Director for
CommsBox, marketing automation software.  Her industry experience spans high technology companies, charities, membership organisations and the creative industries. Caroline also works as Senior Lecturer in Digital Marketing at the University of Hertfordshire and has been instrumental in setting up their new BA Marketing with Digital Communications.  She also works with postgraduates on MSc Marketing and with professionals taking Chartered Institute of Marketing/CAM Digital Marketing Diploma.You can connect with her on LinkedIn.


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About Us

CommsBox was designed by YellowHawk Ltd in response to the needs of some rather large corporate and government clients. But then we realised we had something that small and medium sizes businesses could also use to fuel their growth.

It's really important that you know, like and trust the businesses you deal with. So we promise that you can always get to know us, and hopefully grow to like and trust us. We have an open door policy at our offices, and you can drop by any time (just drop us a line first – so we can get the kettle on!).

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