Smart Digital Marketing for Growth

Announcing our Free Half Day Seminar in association with Beanstalk Marketing, Smart Digital Marketing for Growth, Welwyn Garden City, 15th October.

Buyers are changing their behaviour, are you? Commsbox has teamed up with leading integrated marketing agency Beanstalk Marketing for this half day event where we'll be talking about how business can respond to these changes.

Super-fast internet connection, smartphone ownership, easily accessible content are all enabling the consumer to take the buying process into their own hands.  Whereas once you could rely on push marketing via TV, radio and press, you need to ensure that it's your brand that is most easily found on your consumer's next Google search, and that you capture and nurture those leads.  

Smart digital marketers now need to focus on five things:

  • being in the right place at the right time when the consumers' search begins
  • having relevant information available to help consumers in the buying process
  • capturing their details, so that they do a little more than window shop
  • segmenting prospects to ensure the right proposition for each visitor
  • nurturing the relationship through from initial enquiry to converted sale

Within this environment it's vital that you start to think about what your customer journey looks like, and how to manage it.  We've put together a half day seminar to help you to understand

How buyers are changing and how you should respond

Buying behaviour has changed significantly in recent years. Buyers now take much more control of how they research potential solutions, and often do not engage with potential suppliers until they are at least 60% of the way through the purchasing journey. As such, both sales and marketing functions need to adapt to remain competitive. 

The key digital marketing trends that are emerging as a result

The top five digital marketing commercially important trends identified by SmartInisghts are content marketing, big data and marketing automation, social media and mobile marketing.  

Step-by-step guide to planning an effective campaign

Effective campaign delivery involves the sending of personalised communications to the right people at the right time. We will share our expertise on how you can deliver effective multi-channel marketing campaigns at scale to achieve an increase in lead to sales conversion rates and return on investment.

Building long term relationsihps by understanding online behaviour

Google analytics will tell you a lot about your consumer base in aggregate, but digital marketing becomes really powerful when you can identify and act on the individual behaviours of your most engaged contacts. We'll show you how to make good use of your individual customer data to build long term relationships.

Contact us about future seminars

If you are in any doubt as to the importance of getting your digital marketing strategy right consider these few key facts from Ofcom:

  • 85% of adults in the UK have access to the internet 
  • 66% of households own Smartphones 
  • Google's services are the most visited by UK consumers 
  • However, more time is spent on Facebook properties than Google 
  • Digital advertising represents 39% of all UK advertising expenditure 

Mckinsey identify a number of trends that make it imperative to understand and analyse consumer behaviour in order to succeed.  Amongst the trends they have identified as critical to marketers are:

  • Large amounts of content are accessible to users but is very fragmented making it challenging to get your content seen 
  • A huge diversity in consumer behaviour makes finely tuned segmentation more important than ever 
  • Identifying highest value customers will become a critical business capability 

Making this more complicated is the tendency for consumers to shifts backwards and forwards between the real world and the online world (Warc), often starting the customer journey online and finishing offline, or vice versa. If you want to understand these key trends and how to build campaigns that drive growth.

We had a great attendance at this event and some excellent feedback. If you missed it and would like to know about future events then let us know.

Caroline WrightCaroline is Marketing Director for
CommsBox, marketing automation software.  Her industry experience spans high technology companies, charities, membership organisations and the creative industries. Caroline also works as Senior Lecturer in Digital Marketing at the University of Hertfordshire and has been instrumental in setting up their new BA Marketing with Digital Communications.  She also works with postgraduates on MSc Marketing and with professionals taking Chartered Institute of Marketing/CAM Digital Marketing Diploma.You can connect with her on LinkedIn.


No comments so far - why not be the first?

(HTML markup not supported)

Why use an 'integrated' marketing platform?

An integrated marketing platform eases data flows and facilitates new ways of looking at, analyising and acting on critical business information.

Responsive Websites Explained, Marketing Review interview with Peter Wilson

Peter Wilson discusses Responsive Web Design on Star Radio's Marketing Review programme and why it's a necessary requirement for effective marketing automation.

Enhancing Customer Lifetime Value through Automation

Customer Lifetime Value (CLV) predicts the nett profit attributable to each contact. See how Marketing automation can increase CLV through planned campaigns.

Top 5 Digital Marketing Trends for 2015

Extract from the Keynote talk by Caroline Wright on the Top 5 Digital Marketing Trends for 2015 at the Smart Digital Marketing for Growth Seminar October 2015

5 Steps to Convert Email Subscribers into Customers

A replay of the Commsbox and Brainstorm Digital webinar onthe 5 key Stages to convertemail subscribers into customers. Watch the webinar

Qualifying contacts through Lead Scoring

A robust lead scoring strategy can improve your sales process, delivering marketing qualified leads to your sales team

How to give your website a responsive makeover in 24 hours

Upgrade a tired, old fashioned, dated web site into a fully responsive, refreshed design... in a day? Challenge accepted!

Building a new web site? Why beauty is only skin deep!

A web site should be a key element of any digital marketing strategy. Understand how the right technology can support your marketing activities.

CommsBox at the 9th Cambridge Digital Marketing Conference 9th July 2015

Commsbox will be speaking with digital marketers about marketing automation at the CIM 9th Cambridge Digital Marketing Conference at Duxford, 9th July

Key Learnings from Malcolm McDonald's Address to the CIM Small Business Conference 22nd May 2015

How to develop a strategy to grow sales and profits. A look at Prof. Malcom McDonald's talk from the CIM Small Business Marketing Conference - 22nd May 2015.

What is Marketing Automation and What Are The Benefits?

Marketing automation is any software package or web development that allows an organisation to automate some or all of its online communications.  

Driving Small Business Growth - CIM Conference 22nd May

The Chartered Institute of Marketing announce speakers for their East of England Small Business Marketing Conference 22nd May. Commsbox are exhibiting at event.

Small Business Marketing Automation Trends Software Advice Research

In our series on marketing automation for small businesses we report on recent research by Software Advice which showing trends digital marketing trends in SMEs

Is Marketing Automation Relevant to SMEs in the UK?

In preparation for the CIM Small Business Marketing Conference on 22nd May, Commbox presents marketing personas for SMEs using marketing automation.

How Has Mobilegeddon Hit Your Website Traffic?

From 21st April, Google has expanded it's use of mobile friendliness as a ranking signal. Commsbox looks at how you can see if you are affected.

Commsbox at CIM Small Business Marketing Conference 22nd May 2015

Commsbox is at the Chartered Institute of Marketing Small Business Marketing Conference, 22nd May, University of Hertfordshire. 

Step by Step Inbound Marketing Success

A well planned and executed inbound digital marketing strategy will help you engage your target audience. Here we take a look at how to get there!

How Ocado Markets to a Segment of One

A study by Teradata shows 90% of marketers want to embrace one-to-one personalisation. Here we analyse Ocado's ongoing, automated customer engagement process

What's New in CommsBox Version 8?

CommsBox Version 8 introduces enriched customer journey tracking, CMS support for responsive sites, enhanced email marketing tools and much more.

About Us

CommsBox was designed by YellowHawk Ltd in response to the needs of some rather large corporate and government clients. But then we realised we had something that small and medium sizes businesses could also use to fuel their growth.

It's really important that you know, like and trust the businesses you deal with. So we promise that you can always get to know us, and hopefully grow to like and trust us. We have an open door policy at our offices, and you can drop by any time (just drop us a line first – so we can get the kettle on!).

Want to know more?

Contact Us

© YellowHawk Ltd 2014